Vox Markets Podcast with Stephan Beringer

Listen to Mirriad CEO, Stephan Beringer’s interview on Vox Markets podcast

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Luckin Coffee, Tencent

Luckin Coffee uses Mirriad technology in large-scale campaign to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness. The post Luckin Coffee uses Mirriad technology in large-scale campaign t…

CampaignUS

Sadness and disgust among emotions that drive brand value, says biometric study
Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value …

MediaPost

Sadness, romance, or disgust? Research puts brands in emotional context
Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The post Sadness, …

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