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Mirriad CEO Stephan Beringer speaks to Edison as part of new research
Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.
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Mirriad’s AI slips ads into empty spaces in online videos
Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be add…
Old meets new as Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions…