AIM Rule 26

The information outlined below is made available for the purposes of AIM Rule 26 and was updated on 30 September 2021.

Business description

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced.

Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

How we operate

Company name: Mirriad Advertising plc
Place of registration United Kingdom
Country of incorporation England & Wales
Main country of operation United Kingdom
Registration 09550311


Office addresses

Registered office Head office
6th Floor One London Wall
United Kingdom
96 Great Suffolk Street
United Kingdom
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Visit our Reports and Documents page for all relevant shareholder documentation.

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Details of our Nominated Advisor, advisers and contacts can be found within our shareholder information section.

The securities of Mirriad Advertising plc (AIM: MIRI) are traded on AIM of the London Stock Exchange.

They are also cross-listed on the US based OTC market (OTCQX: MMDDF).

View share price information

As at 30 June 2021, Mirriad Advertising plc has 279,180,808 Ordinary Shares of £0.00001 in issue. Of these 39.0% are not in public hands.

There are currently no restrictions on the transfer of the AIM securities.

Significant Shareholders

Name Number of Ordinary Shares Held % of issued Ordinary Shares capital
M&G Investments 36,616,666 13.1
Parkwalk Advisors 35,977,908 12.9
IP Group* 34,393,570 12.3
Investec Wealth & Investment 25,799,846 9.2
Chelverton Asset Management 14,000,000  5.0
Ninety One 12,285,369 4.4
Janus Henderson Investors 10,969,594 3.9
Hargreaves Lansdown, stockbrokers (EO) 10,681,610 3.8
Columbia Threadneedle Investments 8,466,924 3.0

* Held by its subsidiary IP2IPO Portfolio LP acting by its general partner IP2IPO (GP) Limited.

Directors shareholding

Name Number of Ordinary Shares % of issued Ordinary Shares capital
Executive Directors    
Stephan Beringer 358,333  0.13
David Dorans 523,857  0.19
Non-executive Directors    
John Pearson 261,666 0.09
Alastair Kilgour 791,668 0.28
Bob Head 183,333  0.07
Kelsey Lynn Skinner 12,000 0.00
Total 2,130,857  

The Company is incorporated in the UK and its Ordinary Shares are admitted to trading on AIM. Accordingly, the City Code applies to the Company.