AIM Rule 26

The information outlined below is made available for the purposes of AIM Rule 26 and was updated on 14 September 2023.

Business description

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced.

Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US & Canada, Europe and the Middle East.

How we operate

Company name: Mirriad Advertising plc
Place of registration United Kingdom
Country of incorporation England & Wales
Main country of operation United Kingdom
Registration 09550311


Office addresses

Registered office Head office
6th Floor One London Wall
United Kingdom
96 Great Suffolk Street
United Kingdom
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Visit our Reports and Documents page for all relevant shareholder documentation.

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For Regulatory News Services (RNS) announcements please view our news archive or register for email alerts.

Details of our Nominated Advisor, advisers and contacts can be found within our shareholder information section.

The securities of Mirriad Advertising plc (AIM: MIRI) are traded on AIM of the London Stock Exchange.

View share price information

As at 16 November 2023, Mirriad Advertising plc has 489,309,404 Ordinary Shares of £0.00001 in issue. Of these 28.1% are not in public hands.

There are currently no restrictions on the transfer of the AIM securities.

The Company holds no shares in treasury.

The Company is informed that at 16 November 2023, individual registered shareholdings of more than 3% of the Company's issued share capital were as follows:

Significant Shareholders


Number of Ordinary Shares Held

% of issued Ordinary Shares Capital

M&G Investments  70,156,273  14.3%
Rathbones Investment Management Limited  63,813,863  13.0%
Hargreaves Lansdown, stockbrokers (EO)  42,768,191  8.7%
IP Group*  34,381,570  7.0%
Parkwalk Advisors  17,497,108  3.6%
Columbia Threadneedle Investments  17,149,525  3.5%
Interactive Investor (Manchester)  14,941,063  3.1%
* Held by its subsidiary IP2IPO Portfolio LP acting by its general partner IP2IPO (GP) Limited.

Directors shareholding

The beneficial interests of the Directors in the share capital of the Company at 16 November 2023 were as follows:        


Number of Ordinary Shares

% of issued Ordinary Shares Capital

Executive Directors


Stephan Beringer



David Dorans



Non-executive Directors


John Pearson



Bob Head




The Company is incorporated in the UK and its Ordinary Shares are admitted to trading on AIM. Accordingly, the City Code applies to the Company.