The information outlined below is made available for the purposes of AIM Rule 26 and was updated on 11 July 2025.
Business description
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
| Company name: | Mirriad Advertising plc |
| Place of registration | United Kingdom |
| Country of incorporation | England & Wales |
| Main country of operation | United Kingdom |
| Registration | 09550311 |
Office addresses
| Registered office |
| 6th Floor One London Wall London United Kingdom EC2Y 5EB |
| View map |
As at 11 July 2025, Mirriad Advertising plc has 17,072,347,794 Ordinary Shares of £0.00001 in issue. Of these 0.98% are not in public hands.
There are currently no restrictions on the transfer of the AIM securities.
The Company holds no shares in treasury.
The Company is informed that at 11 July 2025, individual registered shareholdings of more than 3% of the Company's issued share capital were as follows:
Significant Shareholders
|
Name |
Number of Ordinary Shares Held |
% of issued Ordinary Shares Capital |
| Zeus Investment Management Limited | 1,500,000,000 | 8.78% |
| Mike Staten | 750,000,000 | 4.39% |
Directors shareholding
The beneficial interests of the Directors in the share capital of the Company at 11 July 2025 were as follows:
|
Name |
Number of Ordinary Shares |
% of issued Ordinary Shares Capital |
| James Black (Chair) | 8,240,000 | 0.05% |
| Nic Hellyer (CFO) | 1,600,000 | 0.01% |
| Total Director Holdings | 9,840,000 | 0.05% |
Visit our Reports and Documents page for all relevant shareholder documentation.
For Regulatory News Services (RNS) announcements please view our news archive or register for email alerts.
Read more about our Board of Directors or view our corporate governance overview.
Nominated Advisor and broker
Allenby Capital Limited
5 St. Helen’s Place
London
EC3A 6AB
Auditors
Cooper Parry Limited
1st Floor, Abbey Square
Davidson House, The Forbury
Reading , RG1 3EU
Solicitors
Osborne Clarke LLP
6th Floor
One London Wall
London
EC2Y 5EB
Registrars
Computershare Investor Services plc
The Pavilions
Bridgwater Road
Bristol
BS99 6ZZ
The securities of Mirriad Advertising plc (AIM: MIRI) are traded on AIM of the London Stock Exchange.
The Company is incorporated in the UK and its Ordinary Shares are admitted to trading on AIM. Accordingly, the City Code applies to the Company.