AIM Rule 26

The information outlined below is made available for the purposes of AIM Rule 26 and was updated on 11 July 2025.

Business description

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

How we operate

Company name: Mirriad Advertising plc
Place of registration United Kingdom
Country of incorporation England & Wales
Main country of operation United Kingdom
Registration 09550311

 

Office addresses

Registered office
6th Floor One London Wall
London
United Kingdom
EC2Y 5EB
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As at 11 July 2025, Mirriad Advertising plc has 17,072,347,794 Ordinary Shares of £0.00001 in issue. Of these 0.98% are not in public hands.

There are currently no restrictions on the transfer of the AIM securities.

The Company holds no shares in treasury.

The Company is informed that at 11 July 2025, individual registered shareholdings of more than 3% of the Company's issued share capital were as follows:


Significant Shareholders

Name

Number of Ordinary Shares Held

% of issued Ordinary Shares Capital

Zeus Investment Management Limited 1,500,000,000 8.78%
Mike Staten 750,000,000 4.39%


Directors shareholding

The beneficial interests of the Directors in the share capital of the Company at 11 July 2025 were as follows:       

Name

Number of Ordinary Shares

% of issued Ordinary Shares Capital

James Black (Chair) 8,240,000 0.05%
Nic Hellyer (CFO) 1,600,000 0.01%
Total Director Holdings 9,840,000 0.05%

Visit our Reports and Documents page for all relevant shareholder documentation.

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Nominated Advisor and broker

Allenby Capital Limited
5 St. Helen’s Place
London 
EC3A 6AB

Auditors

Cooper Parry Limited
1st Floor, Abbey Square
Davidson House, The Forbury
Reading , RG1 3EU

Solicitors

Osborne Clarke LLP
6th Floor
One London Wall
London
EC2Y 5EB

Registrars

Computershare Investor Services plc
The Pavilions
Bridgwater Road
Bristol
BS99 6ZZ

The securities of Mirriad Advertising plc (AIM: MIRI) are traded on AIM of the London Stock Exchange.

View share price information

The Company is incorporated in the UK and its Ordinary Shares are admitted to trading on AIM. Accordingly, the City Code applies to the Company.