NEWS ARCHIVE

Mirriad serve up fresh content opportunities in food and lifestyle entertainment
Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000's of hours of food and lifestyle related entertainment. The post Mirriad serve up fresh content opportunities in food and lifestyle entertainment app…

Digiday Tech Awards 2020 nominate Mirriad
Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlig…

Mirriad receives glowing write-up in The Motley Fool
The Motley Fool reports on Mirriad Advertising's "exciting" interim results, which saw revenue increase by 109% to £897k, year-on-year. "I like what I see," writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and …

Mirriad announces new partnerships with multiple music artists
Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window The post Mirriad announces new partnersh…

CEO discusses interims and US listing with president and managing partner of Edison Rachel Caroll
An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology! The post CEO discusses interims and US listing with president …

Latest research from Edison shows ‘myriad opportunities’ at Mirriad
Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent …

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry
In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising. The post Proactive Investors: Mirriad Advertising’s dis…

Mirriad CEO Stephan Beringer speaks to Edison as part of new research
Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising. The post Mirriad CEO Stephan Beringer speaks to Edison as part of new research app…

Mirriad’s AI slips ads into empty spaces in online videos
Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be add…

Old meets new as Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions…