NEWS ARCHIVE

Mirriad ad format drives strong results with TF1 for auto company SEAT

First ad perception study of in-video advertising in France
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company. The post First ad perception study of in-video advertising in France appeared first o…

Complementing product placement with in-video ads drives KPIs

SEAT: Complementing product placement with in-video ads drives KPIs
SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions. The post SEAT: Complementing product placement w…

Effective digital marketing award 2019

Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision
The post Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision appeared first on Mirriad.

Lumen Wins Award at European Innovation Council

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology
Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabli…

Using in-video ads to drive brand consideration

Freshwrapp: Using in-video ads to drive brand consideration
The post Freshwrapp: Using in-video ads to drive brand consideration appeared first on Mirriad.

Mirriad adds Niteen Crawford-Prajapati as Chief Technology Officer
The post Mirriad adds Niteen Crawford-Prajapati as Chief Technology Officer appeared first on Mirriad.

TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer

TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership. The post TF1 Group awarded at Les Trophées de l̵…

Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America

Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America
Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them im…

Mirriad_T-Mobile_video_advertising

T-Mobile: Using in-video ads to amplify TV spot campaigns
T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign. The post…

Knorr: Increasing top of mind awareness
Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the mo…