NEWS ARCHIVE

Luckin Coffee, Tencent

Luckin Coffee uses Mirriad technology in large-scale campaign to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness. The post Luckin Coffee uses Mirriad technology in large-scale campaign t…

CampaignUS

Sadness and disgust among emotions that drive brand value, says biometric study
Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value …

MediaPost

Sadness, romance, or disgust? Research puts brands in emotional context
Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The post Sadness, …

byline by Stephan Beringer

The path to emotional optimization in content
Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should. The post The path to emotional optimizat…

emotional intelligence

Driving brand value with emotionally intelligent advertising in content
Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value. The post Driving b…

Ctrip

Ctrip: Driving brand awareness and consideration
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’. The post Ctrip: Driving brand awareness and consideration appe…

Tencent

Mirriad partners with Tencent, one of the world’s largest video platforms, to reach huge entertainment audiences with branded content solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment …

Spark Neuro

Biometric study reveals link between emotions in entertainment content and brand value
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on b…

FranceTV Publicité

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad
The post FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad appeared first on Mirriad.

Mirriad ad format drives strong results with TF1 for auto company SEAT

First ad perception study of in-video advertising in France
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company. The post First ad perception study of in-video advertising in France appeared first o…